Lots of new items in the Etsy store!

Hi all, I have been very busy putting more items into my Etsy store – Violet’s Vintage Emporium – so I hope you will all go in and take a gander at the 35 or so new things I have added, including some more 40s dresses, 40s tailored jackets, vintage sewing patterns and magazines, lots of vintage hats (30s to 50s), mens 40s suspenders, hair clips and bobby pin cards from the 30s, 40s and 50s and some lovely scarves. And isn’t the 1930s blue blouse divine?! I wish it fit me!!

I’ve featured a few items here so I hope you enjoy looking. If you would like to keep up to date with all the listings, join my VVE facebook page. Now, back to writing my next post! 🙂

Amazing Vintage 1930s Electric Blue Silk Chiffon Blouse with Ruffle    Vintage Late 1940s 'Mornessa' Wasp Waist Striped Ladies Tailored Jacket    Vintage Late 1940s early 1950s Grey Ladies Tailored Jacket

Vintage Early 1940s Sparkling Lace Bodice Dress - L    Vintage Late 1940s 'Geometrical' Ladies Dress    Vintage Late 1930s Crepe and Satin Dress

Vintage 1940s Chocolate Velour Ladies Hat with Bow    Vintage 1950s Black Halo / Wedding Ring Hat with Dress Veil    Vintage 1940s Ladies Burgundy Fedora Hat with Feather

Vintage 1950s 'Venus Star' Double Pine Hair Clip on Card - Unused    Vintage 1930s 'Tip Top' Rubber Dream Roller Curlers - Rare    Vintage Early 1940s Dinkie Curlers on Original Card - Unused

Vintage Early 1940s 'Dusty Pink Clouds' Scarf    Vintage 1940s Spearmint Green Belt Backed Linen Blouse    Vintage 40s 1940s Pauline Dress Pattern Bust 36 - Unused Factory Folds

1930s Japanese beauties

I have always loved these gorgeous ads from 1930s Japan. Such stylised, beautiful ladies and a wonderful use of colour and design. The girl with the red hair bow is stunning and I adore the green hat in the second poster.

Japanese Soda ads, 1930s by Gatochy on Flickr.

  

    Novapon medicine ad, 1930s by Gatochy on Flickr. 

Sapporo Beer, Ebisu Beer and Asahi Beer ad, 1930s      

Vintage colour swatch: Bold Black and white

So, I thought I would do something fun and write a regular post every 2 weeks that focuses on a particular colour. I will also include pics showing all sorts of vintage fashion items that were produced in varying shades of that colour, hopefully to inspire some new outfit combinations in the future and some possible purchases.

Black and white: Yes, I’m generally a fan of darker colours like black and navy, so I’ve always been a fan of 1930s Coco Chanel. Even her home was decorated in black white tones, which at the time, was quite daring. Schiaparelli also used black and white very well in some of her clothing lines. Anyhoo, I love the contrast of black and white garments and the streamlining they give the body. Here are some lovely examples that I have found.

        Vintage 1930s Dress - 30s Black Dress - White Ric Rac Ruffles

1930's Black and White Velvet Hooded Cape       1920s black and white silk chiffon pearl-beaded gown       Vintage 1930's Black Organdy Dress and Jacket

1930s black and white frosted glass bead necklace      40s Black Dress / SIDE CAR Pocket  / Floral CONSTELLATION / vintage      Vintage 30s Velvet Cap / Black Velvet Hat / 1930s Beaded Hat

circa 1930s NOIR ET BLANC bracelet       See Supersize Photos in a Pop-up Window

Vintage 1930s Capelet Black & Tan Hairpin Crocheted Evening      Vintage 1930s I.MILLER Formal Shoes      Vintage 1940s Dress Black & White Fern Print

             

       

Delineator magazines of the 20s and 30s

As always, moving house means that you must sort, pack, then un-pack all of your worldly goods. Sometimes you come across items that you haven’s seen for a while, as I did with my precious ‘Delineater’ magazines from the 20s and 30s. It was with glee that found a group of 4 many years ago in a tiny out of town antique store, and I love them to bits, but I had carefully stored them away and had almost forgotten I had them!

As a designer, I adore Delineator cover art in all it’s elegant art deco simplicity and the wonderful fashions portrayed, so I thought I’d go on a hunt for some more online. For those unfamiliar to the magazine, Delineator (A Journal of Fashion, Culture, and Fine Arts) was launched in 1873 by Ebenezer Butterick – yes, that Butterick.  In the early 20s, the magazine published the work of romance novelists  and many famous illustrators worked on staff. The magazine later merged with William Randolph Hearst’s Pictorial Review in 1937.

Delineator 1927-12          

The Delineator was originally a magazine of women’s fashion, with dressmakers patterns, as well as articles covering women’s issues, women in sport and in cultural life. In 1920, it hosted ‘more advertising than was ever inserted in any magazine published for women at any time, anywhere’, thanks to it’s 1 million readers and I believe it was published in many languages. Well, 4 of them found their way to a little store in country town Australia … so there you are!

I hope you enjoy these beautiful covers. I would never part with my copies.

 Delineator Cover January 1929 Giclee Print   The Delineator November 1927 Giclee Print

       

        

Delineator 1933-09         

1930s Men’s fashion snap shots: 3

A fabulous shot of 3 men enjoying a picnic.
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With a closeup showing a love of striped socks. In the day it was a way young men could express themselves in a society where rules on how to dress were still in place. Sometimes in the UK they were made in the school colours.
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thousands of unemployed in depression

Not a bare head in sight, even during the dark times of the Depression, men still took pride in the way they dressed on a daily basis.
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