Well, I certainly can imagine dancing on that amazing floor! How very streamlined looking it is.
Category: In Magazines
Ralph Lauren Spring 2012 Collection – so very 30s!
Some gorgeous pieces here and wide with a late 20s to mid 30s feel, and wide flowing pants abound!! Almost resort wear in some cases, which is fabulous. I Â have many pairs of 30s style wide trousers which I incorporate into my everyday wardrobe on a daily basis and I’m glad to see that this flattering style with a 30s edge on catwalks. Lots of bias cut dresses, swagger and cloche-type hats and feminine, flowing fabrics here too. My favourite is the first pic.
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1930s La Femme Chez Elle magazines are très chic!
Ahh…La Femme Chez Elle. So many beautiful art deco minimalist style covers and fashion plates within. And lots of nifty hat making tips! I have scanned some of the articles for you here from a few of my collection. Yes, they are in French, but the visuals are worth looking at. Some lovely knitting patterns too and I really want to try and make the tilted straw hat. So cute! If you are interested, I have some for sale in my Etsy store. I noticed that Artposters.com even has copies of the covers for sale as prints.
    
   
1930s Japanese beauties
I have always loved these gorgeous ads from 1930s Japan. Such stylised, beautiful ladies and a wonderful use of colour and design. The girl with the red hair bow is stunning and I adore the green hat in the second poster.
  
   
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Delineator magazines of the 20s and 30s
As always, moving house means that you must sort, pack, then un-pack all of your worldly goods. Sometimes you come across items that you haven’s seen for a while, as I did with my precious ‘Delineater’ magazines from the 20s and 30s. It was with glee that found a group of 4 many years ago in a tiny out of town antique store, and I love them to bits, but I had carefully stored them away and had almost forgotten I had them!
As a designer, I adore Delineator cover art in all it’s elegant art deco simplicity and the wonderful fashions portrayed, so I thought I’d go on a hunt for some more online. For those unfamiliar to the magazine, Delineator (A Journal of Fashion, Culture, and Fine Arts) was launched in 1873 by Ebenezer Butterick – yes, that Butterick.  In the early 20s, the magazine published the work of romance novelists  and many famous illustrators worked on staff. The magazine later merged with William Randolph Hearst’s Pictorial Review in 1937.
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The Delineator was originally a magazine of women’s fashion, with dressmakers patterns, as well as articles covering women’s issues, women in sport and in cultural life. In 1920, it hosted ‘more advertising than was ever inserted in any magazine published for women at any time, anywhere’, thanks to it’s 1 million readers and I believe it was published in many languages. Well, 4 of them found their way to a little store in country town Australia … so there you are!
I hope you enjoy these beautiful covers. I would never part with my copies.
 
  
    
     
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